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What media buyers don’t know about the numbers behind their ‘data-driven’ campaigns
Digital advertisers should stop optimising based on an external platform's interpretation of ‘data,’ writes Vlad Zhovtenko, CEO and co-founder of RedTrack…
Strategy
Dollar General’s Austin Leonard on reaching an underserved demographic with retail media
In-store
New LG Ad Solutions research highlights Smart TV Home Screen as critical touchpoint for film marketers
CTV
,
Partner Content
Digital Women: Christiana Marouchos, VP of Marketing at StackAdapt
Digital Women
You don’t have an AI marketing problem. You have an architecture problem.
AI
Ad World: today’s news from around the web
General
Why mapping customer journeys isn’t enough anymore
Strategy
How AI powered tools are changing digital advertising
Publishing
AI can be both so clever and yet so dumb
Advertising
The NDA Podcast: MiQ and Goodstuff on evolving programmatic strategies alongside consumers & delivering for Dr. Squatch
In the latest episode of the NDA podcast, Retail Media Age Editor Rebecca Sentance sits down with Meredith O'Brien, Group Agency Director at MiQ, and Paul McGee, Head of Video at Goodstuff, to unpack exactly how programmatic advertising can meet the challenges posed by rapidly-shifting consumer behaviour.
Advertising
,
Agencies
,
CTV
,
Programmatic
Agencies
Agency News: No Brainer, One Black Bear, SHC Digital and more
Publishing
How AI powered tools are changing digital advertising
Technology
Marketing the Marketers: Shannon Maguire, Global Head of Marketing at AdTonos
Martech
Why the divide between adtech and martech is disappearing
Mobile
Uber Advertising’s Creative Studio debuts Journey Takeover
Retail
The all-in-one platform simplicity trap is costing merchants growth
Strategy
What media buyers don’t know about the numbers behind their ‘data-driven’ campaigns
Digital Women
Digital Women: Christiana Marouchos, VP of Marketing at StackAdapt
Interviews
Digital Women: Christiana Marouchos, VP of Marketing at StackAdapt
Retail Media Age
Dollar General’s Austin Leonard on reaching an underserved demographic with retail media
In-store
From aisles to algorithms: Insights from Kimberly-Clark, PMI, PHD and IAB UK
AI & Automation
Silos still hamper holistic programmatic success: lessons from Mars, Tesco, Kimberley Clark & Global
AI & Automation
